Monday, July 10, 2017

4:44 (Album) - JAY-Z

Back To Basics
When listening to JAY-Z, the hip-hop and rap master, you expect powerful beats and a huge amount of production value. This album takes us to a time and style of simplicity in rap. Relaxed beats on repeat as the artist raps and sings over the beat. Nothing crazy fancy or over produced, only the sublime beats and voice of JAY-Z on each track.

Each track isn't terribly repetitive, I'm just saying that they are simple and straightforward. Some of the songs are pretty mediocre, they sound alright, but the instruments used aren't that innovative and lyrics are just alright. However, there are a few songs that are more fun, more creative and I genuinely will listen to in the future. Overall, I wouldn't say the most impressive thing about the album is the music, it is the idea in general, the concept and the daring move to do relaxing, chill music instead of the modern popular radio hits. 

The message of the lyrics is raw and real, it is in your face and the language is something that we should all listen to, even if it makes us a little uncomfortable or awkward, see "The Story of O.J." as an example. My favorite song is "Caught Their Eyes" with Frank Ocean, its sound is the album's best use of simple and well made, repetitive sounds and I'll be listening to it for a while.  

JAY-Z could have written a bunch of garbage with electronic tropes to be played all the time, but this record shows how much he is in the music business to make new and innovative music. This album isn't his best and that's okay, it is the experimentation and strength in creativity that really stick out. I am excited to see what JAY-Z does down the line, and I would want to hear more music like this from him.

Kill Jay Z: 6 --- The Story of O.J.: 7
Smile (feat. Gloria Carter): 6 --- Caught Their Eyes (feat. Frank Ocean): 8
4:44: 6 --- Family Feud (feat. Beyoncé): 6
Bam (feat. Damian Marley): 7 ---  Moonlight: 5
Marcy Me: 6 --- Legacy: 5

Track Average: 6.2
Originality: 7
Longevity: 6
Flow: 8
Red Score: 6.8
(This video does have some inappropriate visuals, warning)


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